YouTube’s major privacy upheaval on kids videos
Starting on Monday, YouTube will overhaul its systems to comply with a landmark privacy ruling, a move that could dent revenue for the Google video giant and thousands of its creators.
Alphabet Inc’s Google settled with federal regulators in September for violating laws on collecting data from minors, and YouTube agreed to a series of changes. Videos designed as “made for kids” would be stripped of targeted ads, which fetch higher prices, and other valuable features, such as user comments and live chats.
YouTube has warned creators of the upcoming changes since last September, after YouTube's parent company Google was forced to pay $170 million to settle allegations that the platform was in violation of the Children's Online Children's Online Privacy Protection Act (COPPA).
Now, creators are required to say whether their content is "made for kids," or not. Targeted advertising won't run on videos designated for children, and features like commenting will also be disabled on such videos. Data from anyone watching children-designated content will not be collected, the company's blog post said.
The company will also begin pushing its younger audience onto an entirely separate app, YouTube Kids, which filters the type of content users can see. The app was launched by YouTube in 2015, and removes many of the features that are available on the main site.
The changes are expected to hit YouTube's own sizable ad revenue by up to $50 million.
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