Lava is planning to launch two new smartphones later this month

Lava Launches ‘Design in India’ Contest Amidst Calls to Boycott Chinese Goods 

Indian mobile handset vendor Lava International on Thursday launched its ‘Design in India' contest calling students and professionals in the country to design the next Indian smartphone.
The new move by the Noida-based company comes amid the anti-China sentiment that has grown to new levels after a clash between Indian and Chinese troops was reported in the Himalayas. Lava is aiming to expand the team of its design engineers through the new contest and bring students and professionals of B.Tech, B.E, B.Des, and M.Des on board.

The registration window for the Design in India contest by Lava is open until July 9. At the end of the competition, the company will offer a pre-placement interview opportunity to the winning teams along with cash prizes worth Rs. 50,000, Rs. 25,000, and Rs. 15,000, respectively.

Lava will conduct the contest in three different parts, including ideation, creating a prototype, and presentation. The design team at the company will mentor the contestants throughout the competition and a team of judging panel led by its Chief Manufacturing Officer Sanjeev Agarwal will judge them on the basis of their creativity as well as functionality and uniqueness of their prototypes, the company said in a statement.

“Designing in India has been a very big strength for our brand over the last few years,” said Agarwal. “It not only helped us translate customer insights into products but also let us build unique propositions for our customers.”

Lava is inviting not just freshers but also experienced professionals from various engineering departments to participate in the Design in India contest and join its design team. The goal is to expand its talent base that would ultimately help bring competitive devices in the market.